Brits vote Italy most inspiring destination

15/03/2010 - 15:14

Thursday, 11 March 2010: Italy, United Kingdom

Brits have named Italy the most inspiring country to visit, followed by America and Australia, according to a new survey.

France and Greece completed the top five most inspiring countries, while overall Europe was voted the most inspiring continent due to its 'diversity, culture and landscape'.  Asia and Africa took second and third places respectively.

The survey of 2,450 people, conducted by Ambi Pur, also found that it’s the landscape of a location that is considered the most inspiring element (57%) and that sight (50%) and smell (37%) are the senses most likely to trigger a holiday memory.  In fact, a quarter of respondents said if they could capture one element of their holiday and bottle it, it would be the smell of the natural landscapes and local restaurants.

The survey also found that a holiday has inspired people to completely redecorate their home (37%), change job (26%), move house (18%) and even emigrate (18%).

Ambi Pur has based a new range of home fragrances on natural scents inspired by the world. The National Geographic range, packaged in recycled, recyclable and biodegradable materials, includes three scents inspired by tradition and natural wonders: Alaska Glacier Bay, Japan Tatami and Nevada Desert Flower.

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